According to the social metrics analysis site, SocialBaker, the island has 1.45 million Facebook users. This represents a %36.47 poluation penetration of the inhabitants of Puerto Rico. Curiously, the site is also reporting that %149 of all Puerto Rican Internet users access Facebook.
Top Puerto Rico Facebook Brands:
There's an old meme that is still very pertinent today as it was 5, 10, or 20 years ago. It's called the paradox of choice. The paradox is that we believe that having a lot of choices makes things better for us, when in fact, more choice instead causes fear and indecision.
SocialBaker is one of 20 or 50 web sites trying to cash-in on the desire for social media metrics. From Klout to Kred, they are all trying to help people make sense of the madness that is social media marketing.
So the paradox of choice reigns when it comes to the entire mess that is social media marketing. Which social networks to use? Which metrics to focus on? Which tools are best? But perhaps, most importantly, how can I use social media to gain more customers, increase my revenues, lower my costs, and increase my profits. For me, those are the real questions to be asking.
However, always remember this, your results may vary. Every situation is unique. What might work for one company may fail horribly for another. There is no one size fits all solution. It's all about trial and error, measurement, and iterating towards your business goals.