Well I'll be [...fill in your favorite expression for being shocked and amazed at the same time, mine is...] a monkey's uncle. Which depending on which side of the argument for the Flying Spaghetti Monster you fall, might be true. Apparently Adobe has heard the cries of anguish and of gnashing teeth of the millions of website owners whose sites were invisible to the all powerful Google, whose 3rd commandment was "Those shalt not use Flash (that is, if you want to your site indexed by our search engine)."
Many of you out there have heard my rants on the over-use of Flash in websites built here in Puerto Rico. Well today Adobe announced that they have developed a special Flash application player especially for the major search engines. The new reader will permit the search engines to run a Flash movie as if the search engine were a regular user of the Rich Internet Application (RIA). With the reader the search engines will finally be able to understand what's inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page.
Both Google and Yahoo worked closely with Adobe engineers to develop the new Flash player, which to be clear is ONLY for the search engines. Except for improved search results, Internet users like you or I will not be affected. According to Ron Adler and Janis Stipins—software engineers on Google's indexing team:
"the new player will better index all of the text that users can see as they interact with a Flash file. If a website contains Flash, the textual content in the Flash files will be used when Google generates a snippet for the website. Also, the words that appear in Flash files will be used to match query terms in Google searches."Fracking Amazing News for Puerto Rico Websites
This is amazingly fantastic news for the thousands and thousands of local websites which were done with Adobe Flash. Essentially they will immediately begin to show up in search results without having to do anything. So while local website owners benefit immensely from this announcement, it doesn't necessarily mean that websites will automatically start receiving first page search results. Standard search engine optimization will still be necessary to achieve those types of results. In addition, Adobe recommends that sites make use of deep links so that links coming into a site will drive relevance to the specific parts of an application.
While Google has already implemented the new technology, Yahoo (like everything else as recent events indicate) is lagging behind. Adobe promises to extend the benefit of the new technology to other search engines by exploring ways to make it more broadly available.