Burlington Coat Factory Enters Tough Market

Burlington Coat Factory Enters Tough Market in Puerto RicoDo you remember what is like when you first starting your family? Or can you imagine what it will be like trying to start one in this economy? Well, when Mrs. Don Dees and I were newlyweds, uhh, a few years back, we remember fondly shopping at Burlington Coat Factory. They had cheap, but good quality, crap at a good price. Just what the valued oriented shopper is looking for, which was the case for us back then; still is I guess.

So when we recently heard that Burlington Coat Factory was going to open a few stores in Puerto Rico, it brought back fond memories. Although I'm sure this has been in the making for years, I think they are entering a tough market at the worst time in the last 40 years. With stiff competition from WalMart, K-Mart, Marshalls, Sears, and recently JC Penneys, they will face an uphill battle.

Not only that, this will be the first locations outside of the U.S. mainland for the Burlington, New Jersey-based company which operates 383 stores in 44 states. Which means they need to understand the cultural translation of their marketing very quickly.

According to them, they are an “off-price” discount retailer, which offers a wide selection of current season, high quality, brand name and designer merchandise at prices up to 60% lower than those at other department stores. Hmm, that's a pretty bold claim when they are stacked up against WalMart, the king of cheap crap.

Together the local stores will feature apparel, shoes and accessories for the entire family, baby clothes, furniture, toys, home decor items, and gifts, as well as a selection of its signature coats. One of the first stores is scheduled to replace the old Pueblo Xtra in Plaza Centro Mall in Caguas. Right now, there is no word of when the first store is scheduled to open.

13 comments:

Anónimo

17 de julio de 2008, 15:26
Permalink this comment

1

dijo...

The Caguas store along with a Carolina store will have a grand opening of October 3rd. They are planning a Bayamon store in the future also. I work for BCF

MC Don Dees

17 de julio de 2008, 22:39
Permalink this comment

1

dijo...

Thanks, for sharing. There you have it folks, the BCF stores are scheduled for a 10/03/2008 opening.

Anónimo

1 de agosto de 2008, 19:35
Permalink this comment

1

dijo...

Caguas & Carolina? could you be more specific, I ask because I believe there is a store opening in Rio piedras (65 infanteria) by the fall.

Anónimo

30 de octubre de 2008, 13:21
Permalink this comment

1

dijo...

Ok here are the store locations:

- 200 Rafael Cordero Avenue, Caguas, PR
(787) 745-2900

- 65th Infantry Shopping Center, Carolina, PR
(787) 758-2735


The stores opened about 3 weeks ago & are doing extremely well!

Anónimo

13 de marzo de 2010, 07:29
Permalink this comment

1

dijo...

i Just heard this week they will open a new store in Ponce in front of the St lukes hospital(formely Ponce's Regional Hospital) on Hwy #14

Anónimo

28 de abril de 2010, 22:56
Permalink this comment

1

dijo...

Según tengo entendido el Burlington de Ponce sera en Centro del Sur Mall, o al menos esos son los rumores.

Anónimo

4 de junio de 2010, 07:46
Permalink this comment

1

dijo...

HASTA AYER ESTABA EL ANUNCIO DE LA APERTURAPOR LA PARTE DONDE ESTA EL FIRST BANK PERO NO HAY FECHA NI MOVIMIENTO DENTRO DEL CENTRO SUR SHOPPING CENTER DE PONCE.I

Anónimo

25 de marzo de 2011, 17:11
Permalink this comment

1

dijo...

Me encantaria una tienda Burlington en Guayama ya que muchas personas de aqui tienen que viajar hasta Caguas o Ponce para poder llegar a una tienda. Entiendo que seria un buen p;unto para esta tienda ya que tenemos muchos pueblos cercas que tienen que viajar lejos para llegar a una tienda

Anónimo

25 de marzo de 2011, 17:14
Permalink this comment

1

dijo...

I'm from Guayama PR and I think would be an excellent place to opened a Burlington Store in this town. Many people living near we have to travel up to Caguas or Ponce to buy in this store. Please consider this suggestion, THANKS

Anónimo

28 de marzo de 2011, 20:54
Permalink this comment

1

dijo...

hi again,GUAYAMA IS THE BEST YESSSSSSSSS WE NEEED A BURLINGTON STORE HERE GUAYAMA,GUAYAMA,GUAYAMA

Anónimo

21 de abril de 2011, 16:46
Permalink this comment

1

dijo...

HIIIIIIIIIII It's me again I would like to have a Burlington Store in Guayama good opportunities of employments and good opportunities of sales. Think about a store in Guayama..

Anónimo

9 de noviembre de 2011, 21:26
Permalink this comment

1

dijo...

Hola soy yo otra vez de Guayama, pidiendo que por favor abran una tienda aqui la necesitamos para mas oportunidad de empleo y de ventas en esta area. Gracias

MC Don Dees

10 de noviembre de 2011, 04:43
Permalink this comment

1

dijo...

For loyal readers, I wish that I had the power to open more stores, but Dondequiera is not associated with Burlington Coat Factory. We're a news agency for Puerto Rico. Sorry, but you do bring up a good point. We do need more jobs.