Ahh, what a disaster. Well we didn't get any takers for the free Palco tickets. Pity. According to Tom Peters, one of a hundred such business gurus, those companies that learn to "Fail Faster," succeed. If the trivia contest was any signal, LOL, we're going to start succeeding VERY soon.
Anyway, we learned a few lessons:
- Launching a short time limit contest on a Friday in the summer, uhh, maybe that wasn't such a good idea. But we had no choice, we didn't get the tickets till late Thursday night.
- Once again, we are frustrated and stumped on our inability to generate any response from readers of the blog; as well, we still don't get many users to enter Events or Ratings over on DóndeEs.com.
- In the end, this is a numbers game, just like everything else. Successful sales is a numbers game. For example, in order to make 5 sales a week, you need to visit 25 potential clients. In order to get 25 appointments, you need to talk to 125 business owners. In order to talk directly with decision makers (business owners, usually), you have to make 625 calls. All assuming a 20% success ratio.
So it is with reaching and joining into a conversation (engaging in some sort of interaction) with Internet Users, in a very interesting article I found about "Nuggets from Social Media workshops as of late…", Sean O'Driscoll shared some powerful insights into the social sphere, the most pertinent to our trivia fiasco is:
"Let’s assume we can generally agree that ~70% will lurk, 20% join, 9% will be regulars and 1% participate in the community in extreme ways."Looking at out traffic numbers for yesterday, we had approximately 107 visits to the blog, it could be more, but we don't have anything else to go on, but Google Analytics. So yesterday, the blog got 107 visits, if Sean's assumption is right, means that maybe only 9% are regulars, 9 visitors, and only 1% will participate in extreme ways, that's (holy crap) 1 visitor. So you see why point number one is so valid.
Flickr Creative Commons Contributor: s-t-r-a-n-g-e