Consume - Obey - Conform - Sleep

They LiveIn one of my all-time favorite cult B-movies, Rowdy Roddy Piper plays a down on his luck construction worker who discovers a pair of sunglasses that enables him to see the world as it really is: people being bombarded by media and government with messages like "Stay Asleep", "No Imagination", "Submit to Authority". You're like hey wait a minute, that sounds like the world we live in.

But it gets worse, with the glasses he is able to see that some of the usually normal-looking people are in fact ugly aliens in charge of the massive campaign to keep humans subdued. Well you can imagine after that, all kinds of butt-kicking ensues and a good time is had by all. If you enjoyed the Matrix and other alternate reality movies, then "They Live", 1988, is a must see.

I mention this movie so that you can take in context, what I'm about to reveal. So, for now, let's all pretend that we have some of those special sunglasses, so let's all get'em out and I'll tell you when to put'em on. Everybody ready? Ok, so I come across some news talking about a new campaign called "Puerto Rico No Duerme", which is not to be confused with the highly popular variety show "No Te Duermas."

Puerto Rico No DuermeThe objective of this new educational campaign is to promote sleep as a way to maintain a better quality of life and health. Really? I mean who doesn't already know that they feel better after a good night's sleep? In addition, the campaign aims to raise awareness about the symptoms and causes of insomnia; providing the patient "the elements" necessary to seek a solution to their insomnia and consult with your doctor. Yep, every ailment can be cured by a trip to a doctor, get a pill, feel better, right?

The campaign will use a typical formula, here are some statistics from a survey that prove that this is a problem; Followed quickly by why the problem is so bad. "Oh my Gawd!" All forms of plagues will be visited upon you if you don't address this problem, and finally, look at all of these impressive organizations that support this campaign. In the case of "Puerto Rico No Duerme, " counts on the support of the Western Psychiatric Society; Association of Psychiatrists in the region Bayamón ; American Academy of Psychiatry; San Juan Capestrano; Puerto Rican Academy of Neurology and NAMI of Puerto Rico. Pretty impressive, right. Those people would never steer you wrong, right?

So now let's put those special glasses to work. Time to put'en on. At face value, everything sounds pretty innocent, right. Well let's find out who sponsored the survey that is used to prove that this is a problem? That would be Sanofi Aventis. Who is sponsoring the "educational" campaign? That would also be Sanofi Aventis. And gee, I wonder why they would be so interested in our health? Umm, maybe a little pill called Ambien? And of course, what is that little pill prescribed for? How shocking, it is prescribed for insomnia. "Marry and Reproduce." "This is your God." "Consume - Obey - Conform - Sleep." Indeed.

3 comments:

Gabriel

20 de mayo de 2008, 07:23
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dijo...

Oh stop. Next thing you are going to say Caribbean Business is not a pillar of objective journalism where paid advertorials are not clearly demarcated. Or something.

MC Don Dees

20 de mayo de 2008, 21:18
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dijo...

Been there, done that. I know what your trying to say, aren't all of these educational campaigns like this, and I'd have to say, yep, sure. This one seemed just a little too obvious. But come on, the "They Live" tie in was sweet, wasn't it?

Gabriel

21 de mayo de 2008, 09:34
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dijo...

Hhehehe

The fight when the other guy is trying to force Piper to wear the glasses is one of my favorite Impossible Unbelievable Fights. Right there with Al Pacino kicking Henry Rollins ass in Heat and the Governator against the fat guy with manboobs at the end of Comando.