It must be like a dream for Kany Garcia. For me, I'd classify it more like a freaking nightmare. Between the endless drone dominating our airwaves from American Idol and Objetivo Fama to celebrating more music awards, this seems like when your arch enemy not only gets the promotion you wanted, but he also wins the lottery too. When did popular music become such a dominate cultural influence? Sure music has always been popular and extremely influential, but for my taste, it has gotten out of hand. For not only is music on our radios and iPods, but now it's the most popular programming on television. Making it, probably the most influential art in existence. Oh and it doesn't help that the majority of this music is Pop music, for me, as Mick likes to say "I know it's only Rock and Roll, but I like it!"
Anyway, blah, blah, last night Daddy Yankee, blah, blah Jennifer Lopez, blah, blah Chayanne, and finally blah, blah, Wisin & Yandel. Just kidding. Last night, the Latin music industry once again gathered to pat itself on the back. This time they awarded Los Premios Billboard Latinos, which took place in the Seminole Hard Rock Hotel & Casino in Hollywood Florida. Neighboring Dominican Republic took home the most awards when native son Juan Luis Guerra won three.
Locally, the big news was Kany García, who swept the new artist awards by winning Álbum pop del año nuevo artista and Tema pop airplay del año nuevo artista. Finalists and winners of the Premios Billboard Latinos are determined by their performance on the Billboard charts, as measured by Nielsen SoundScan and BDS during a one-year period from the Feb. 10, 2007, issue through Feb. 2, 2008. That being the case, this year they offerred an award in a surprisingly new category. It's probably not a surprise if your under the age of 25, but I'm sure many veterans in the music industry never expected to give out an award for the most popular ringtone. Local reggaeton artists RKM and Ken - Y took home the distinction of Latin Ringtone Of The Year for their "Me Matas."
The complete list of local winners:
- Hot Latin Song Of The Year, Vocal Duet: "Pegao,” Wisin & Yandel f/ Los Vaqueros (WY/Machete)
- Latin Album Of The Year: "El Cartel: The Big Boss," Daddy Yankee (El Cartel/Interscope/IGA)
- Latin Pop Album Of The Year, Female: "Como Ama Una Mujer," Jennifer Lopez (Epic/Sony BMG Norte)
- Latin Pop Album Of The Year, New Artist: "Cualquier Dia," Kany Garcia (Sony BMG Norte)
- Top Latin Albums Artist Of The Year: Valentin Elizalde
- Tropical Album Of The Year, Male: "El Cantante," Marc Anthony (Sony BMG Norte)
- Tropical Album Of The Year, New Artist: Andres Jimenez: El Jibaro, "Mi Parranda" (Cuarto Menguante)
- Latin Pop Airplay Song Of The Year, Male: "Si Nos Quedara Poco Tiempo," Chayanne (Sony BMG Norte)
- Latin Pop Airplay Song Of The Year, New Artist: "Hoy Ya Me Voy," Kany Garcia (Sony BMG Norte)
- Tropical Airplay Song Of The Year, Male: "Mas Que Tu Amigo," Tito Nieves (SGZ/La Calle/Univision)
- Reggaeton Album Of The Year: "El Cartel: The Big Boss," Daddy Yankee (El Cartel/Intescope/IGA)
- Reggaeton Song Of The Year: "Igual Que Ayer," R.K.M. & Ken-Y (Pina/Universal Latino)
- Latin Ringtone Of The Year: "Me Matas," R.K.M. & Ken-Y (Pina/Universal Latino