La Hora del Planeta

Earth HourA lot of times, we believe as individuals, we are powerless. However, we are always hearing about how the efforts of one person starts something that takes off and explodes beyond anyone's wildest imagination. Where does that disconnect come from?

This is just such a case. Because of one little question, "How can we inspire people to take action on climate change?" Asked by a young girl, a student from Sydney Australia, this Saturday at 8:00 p.m., hundreds of thousands of people and tens of thousands of companies around the world will turn off their lights for 60 minutes.

Organized by the World Wildlife Foundation, and locally supported by Banco Popular this event calls for citizens and companies to join forces to create awareness of global climate change. The aim of the campaign is to express that individual action on a mass scale can help change our planet for the better. Furthermore, it cements the connection between energy usage and climate change, showing that we as broader community can address the biggest threat our planet has ever faced.

What can you do?

  1. Sign up for Earth Hour 2008
  2. Get involved and create a bigger, better Earth Hour
  3. Reduce your impact on climate change
  4. Create your own Earth Hour event
  5. Know your footprint and challenge your friends
This is actually the second year for the event, which was mostly confined to Australia in 2007. On 31 March 2007, 2.2 million people and 2100 Sydney businesses turned off their lights for one hour - Earth Hour. If the greenhouse reduction achieved in the Sydney central business district during Earth Hour was sustained for a year, it would be equivalent to taking 48,616 cars off the road for a year.

For me, more than awareness of global climate change, I believe the importance of this event is raising awareness of energy conservation. Whether we are facing climate change or not, conserving the valuable resources we have been given on this planet is always a good idea. Just as I've tried to raise awareness of water conservation here as well, we must all strive to conserve all of the energy and water we can. Especially for those of us who have children, because when we conserve, we only so for the benefit of our children, grandchildren, etc. What parent wouldn't give the food from their mouths for their own hungry child? Well let's give them the water in our mouths and the gasoline from our tanks for when they are thirsty or need the energy 50 years from now.

Note: One company that has already pledged to join the effort is the San Juan Holiday Inn, in Isla Verde. I commend the organization for joining the effort and ask everyone to recognize their contribution by considering them for a future vacation.


Lorena Ortiz

31 de marzo de 2008, 14:33
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I wanted to share some photos from Earth Hour at Holiday Inn San Juan. It was an excellent awareness exercise, with guests and staff gathered at the hotel lobby, networking by candlelight while nibbling on cheese and fruit and sipping a little wine. You can see them at: