Super fake! Liars! and No journalistic integrity 'mano! are among the comments to the recent article in the Caribbean Business entitled "New 'islaeventos.com' catapaults to No. 1 social-events website in P.R." These were the reactions when extremely rational, and thinking Internet users were asked what they thought about an article announcing the unsubstantiated success of a Casiano Communication's business published in a Casiano newspaper.
Yes, they're at it again my friends. In an seemingly unstoppable mis-use of journalistic privelege, Caribbean Business once again proves it is the clear leader in vanity publications masquerading as serious business journalism. In my opinion, this article is an advertisement posing as unbiased factual news reporting, want proof? Casiano most assuredly paid the Adnotas network to send a specially prepared image of the article in a e-mail blast, which is how yours truly learned about the article.
Want more proof? Here is a list of superlatives used to describe this marvel of Internet advertising: "most comprehensive and most visually attractive list of [events], most efficient and effective way for any advertiser trying to reach the under-30 consumer on the island". One quick thing to note is there is not any attempt to qualify these statements, they are stated as fact. And as any good journalistic entity, with unqualified statements, you need to provide the reader some proof that these statements are fact, based on something, anything as long as you can prove it, you know those pesky little statistics I love to manipulate for my pleasure. Because if it doesn't have a factual foundation it's what we call opinion, and should be placed in the editorial section of the "newspaper". At a minimum, it should be labeled as opinion, see that little tag down there following this post, the one that says this post is "Opinión".
But what really burns my britches is that the main claim of that "article" seems to be false. If you see the graph I've included below from independent web site traffic site Alexa, it clearly shows that 2night.com Puerto Rico has significantly more traffic than islaeventos.com. I mean, even DóndeEs.com has more web traffic than islaeventos, although our scope is a bit broader than just events. While I'm not able to include it, I will admit that islaeventos.com has surpassed competitors lonitidio.com, eventosdeportada.com and fotopariseo.com. Of course Casiano does enjoy a significant base of free advertising in the stable of magazines published by the company. They frequently cross advertise their products at will, so it's not surprising they are able to drive people to the web site.
Alexa Traffic Graph
One final admonition and I'll storm off to cry in my coffee. If Casiano Communications wants to continue publishing articles like this I believe they should publish a disclaimer at the top of the article stating their conflict of interest. The disclaimer should state clearly that both Caribbean Business and the business covered in the news story (islaeventos.com this time) are both owned and operated by Casiano Communications. That will at least convey to those who are not oblivious to there existence within the Matrix that the article should be read with some suspicion.