The future of online advertising

"The future of online advertising will be about enabling an extreme targeting that incorporates identity, topics, and stated interests from consumers to serve ads," writes Rohit Bhargava, vice president of interactive marketing at olgivy Public relations world wide.

"Brands will no longer buy millions of impressions; they will buy 100 messages targeted to exactly the right people. Customers, in turn, will stop seeing these ads as a nuisance and appreciate the value they offer becuase they are tailored correctly and are relevant. Of course this vision of online advertising and social networks happily coexisting will take time. the good news is there are signs all arounds us tht we are well on our way."

"Profiling for profit - Its no surprise Facebook is selling your secrets" by Andrew Hultkrans, Playboy, March 2008, p 38.