The Sales and Marketing Executives Association of Puerto Rico (SME) is looking for nominations to their second annual WebAd Awards program. Conducted as part of the annual State of the Internet in Puerto Rico conference, the WebAd Awards will now feature five categories. The categories are:
1. Best Internet Integration on a 360° campaign
Includes advertising, marketing or public relations campaigns that integrate and use Internet in its media mix and as part of the initial strategic conceptualization. The campaign, especially the Internet component, must have reached or surpassed objectives.
2. Best integration of the Internet in a public relations or non-profit campaign
Includes public relations or non-profit campaigns that integrate and use the Internet in their media mix and the initial strategic conceptualization. The campaign, especially the Internet component, must have reached or surpassed objectives.
3. Best integration of the Internet in a promotional campaign
Includes advertising, marketing or public relations campaigns for a promotion, contest, event, or cause for a limited period of time (having a set launch and termination date) that used the Internet as the main medium for effort.
4. Best website
Includes brand sites and promotional sites for any commercial brand or service that targeted the Puerto Rican market.
5. Best Internet ad
Includes banners, pop-ups, pop-unders, rich media ads such as banners, streaming video, applets that allow user interaction, interstitials that published in an Internet site in Puerto Rico or that targeted Puerto Ricans living on the Island.
While I had heard a rumor that they might create a best blog category, in which I believe that Dondequiera would be a lock to win (claro), we'll have to wait until next year. For more details on eligibility, guidelines, judging criteria, and general conditions, visit the WebAd Awards home page. But you'll have to hurry because the deadline is February 28. The winners will be presented on May 14, 2008 at the Puerto Rico Convention Center.
For a little bit of background, here is how the SME describes the WebAd Awards, according to material on the WebAd Awards home page:
The Sales and Marketing Executives Association of Puerto Rico (SME) Internet Committee created the Web Ad Awards in 2007 to recognize best practices in the use of Internet as part of a marketing, advertising or public relations strategy and/or campaign in Puerto Rico. The sole purpose of these awards is to recognize advertising, public relations or promotional efforts and their effectiveness in accomplishing campaign objectives. In 2007, we awarded one prize for best integration of the Internet as part of a Marketing, public relations or advertising strategy, promotion or campaign. Due to the overwhelming interest and acceptance of these awards, for the 2008 awards, four new categories were created.