Update: 3 out of 4 Internet users watched a video in September

As I mentioned in the last post, here is some corroborating information from a respected source. I was browsing through a recent issue of Time magazine, the November 26, 2007 issue. In this particular issue the cover story was: America by the numbers. Essentially the cover article provides a statistical analysis of life in America, which used as source data a variety of sources.

In the section entitled "At Play", where they lead with a subtitle "We have plenty of free time - we just fill it with television", there is a hidden story. One which they fail to even draw attention. In general they state, the average amount of television watched by a women with young children is 1 hr. 28 min. The most television watched is by men without children, 4 hr. 38 mins.

However, in the part where they discuss Internet usage they fail to recognize how close the Internet is to overall television usage. According to the story we spend 2 hr. 36 min. using the Internet at work and 1 hr. 7 min. at home. That means that, in total, we spend 3 hr. 43 min. using the Internet, compared to relatively the same amount of time watching television.

Disclaimer: Remember how I've always warned how you can twist statistics anyway you want to support your claims, so take this with a a grain of salt. But also take this to the bank, because it really, really is going to be a huge deal over the next 10 to 20 years.