Internet Web Surfing Trends for Puerto Rico

Recently I took a look at the top 100 sites accessed by island Puerto Ricans. To do this I used the Alexa.com web site. Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users (those who download and install their toolbar). The information is sorted, sifted, anonymized, counted, and computed, until, finally, they get the traffic rankings shown in the Alexa service.

Once they've done their magic, they make the results available on the web. For website owners it's a valuable service, while not 100% accurate, in my opinion it is just about the most useful tool available to gauge your sites popularity. One of the services Alexa provides is to organize the ranking of sites based on the origination of the web page request, therefore, using their Top 100 sites page for Puerto Rico we can get an invaluable look into the web surfing trends of island Puerto Ricans. I won't repeat the list, here, although I will announce the current reigning top 5 sites:

  1. MySpace
  2. Yahoo!
  3. Microsoft Network (MSN)
  4. Windows Live
  5. Facebook.
Of course the entire list is always under constant flux as the likes and dislikes of Puerto Rican web users ebb and flow, however, MySpace has been up top for some time now. To try to gather some more insight into the habits of Puerto Rican web users, I classified the Top 100 sites into general categories and then grouped them together. The results are not too surprising (but remember this is just a snapshot, if you check the list now it will show another set of results):
  • In general social networking sites are by far the most popular web destinations of Puerto Ricans. However, if you include sites that are dedicated to community, forums, and dating, then the social category comes out with 17 sites of the top 100 are related to social networking or contacts.
  • Tied for second are three types of sites: Music, Search and Technology. Within the Music category, nearly all of the web sites are dedicated to Reggaeton, which indicates that the most active web users are probably between ages 18 and 34. The technology category is split between computer related companies and telecommunication companies.

    Within the Search category I found an anomaly which would explain why Google is not listed within the top 5 web sites. Google's traffic is split between four different URL's: google.com, google.com.pr, google.es, and googlesyndication.com.
  • Tied for third place are File Sharing and Portals. It's no surprise that file sharing ranks so high, especially when you factor in the dominance of the 18 to 34 demographic. If you want, you could rank File Sharing even higher, if you included photographic image sharing and video sharing sites (or do they fall into the voyeur category?). Within the Portal category you'll find two of the top five web sites: yahoo.com and msn.com.
  • Tied for fourth are Media and Reference sites. Within the Media category I included: univision.com, elnuevodia.com, endi.com, vocero.com, blogger.com (I didn't know what else to call Blogger). I included wikipedia.org, noaa.gov (weather), imdb.com, weather.com, and information.com in the Reference category.
  • Finally, tied for fifth most popular category of web sites are two predominantly male pursuits on the web Pornography and Sports. Of course I'm sure there are some freaky girl jocks out there, but I'm just making a gross generalization. Oh yeah Education was also tied for fifth, but that would have screwed up my crass joke. :-D
In general, I believe that this list contradicts what we've been told about the average Internet user in Puerto Rico. According to the most recent "2007 Internet Study" released by the local Internet Society.

Looking closely at the list, I get the feeling that the majority of the traffic generated from Puerto Rico matches up with a demographic significantly younger than what the Internet Society claims, which is an average age of 32. Although that is still within the 18-34 demographic, what I think is happening here is a matter of usage. While it may be true that the average user, in terms of the age of the overall number of users, is 32, I believe that the average age is much lower when you consider the amount of usage of those users. I bet for every 1 web site visited by the average user. someone who is 16-24 visits 10 web sites.

By the way, in case you are wondering, Dondees.com has an overall traffic rank of 172,489 and we are ranked as the 1,289th most visited site from Puerto Rico. We've come along way since starting last year, but our goal is to hit the top 100 sites visited from Puerto Rico. Help us get there by telling 10 friends about DóndeEs.com today! Thanks!