Lanzamiento Mundial - "El Cartel" The Big Boss

Today, the Coliseo de Puerto Rico explodes out the red carpet and feels the impact of the full force strength of "El Cartel" The Big Boss from Daddy Yankee. In anticipation of the world-wide invasion tomorrow, the Big Boss himself will be in Puerto Rico and all of the conquered can get close and worship at his throne.

From 4:00 p.m. to 6:00 p.m., I'm sure the vanquished are already lined up at the Choliseo, the Big Daddy will be selling and signing copies of his new production "El Cartel" The Big Boss. At 6:00 p.m. they will open the doors of the Coliseo de Puerto Rico and all you losers that don't have a VIP (Very Important Person) invitation will remain outside, while they launch the "VIP D-Day Invasion" party.

From 7:00 p.m. until 9:00 p.m. the radio station Reggaetón 94 will play the new album live on the air. This will constitute the shock and awe phase of the world-wide invasion. Finally from 9:00 p.m. until 11:00 p.m., the Boss Daddy will take it global when we broadcasts his nationally syndicated radio show "On Fire" live from the Choliseo.

Mad Props

While I think there are more creative rap artists on the island, which goes to show you that big marketing will ALWAYS beat big talent, I have to congratulate Daddy Yankee for showing some respect for Dó and including a geographical information systems (GIS) mapping software demonstration in his latest video Impacto (remix) with Fergie. I mean I know that we're growing and increasing our impact daily, but a hit reggaetón video plug, really, that's way too much.