Turismo Sostenible

El YunqueTomorrow through Sunday, May 17th through May 20th at the Holiday Inn San Juan, Counterpart International will host the Caribbean Media Exchange on Sustainable Tourism (CMEx). CMEx is one of the most important events for the analysis of strategies to promote the conservation of the environment and sustainable tourism in the Caribbean.

This is the second year that Counterpart International has hosted the event in Puerto Rico; this year's conference will focus on: "Enhancing Culture and Protecting Ecology through Tourism". Tomorrow night, Terestella González Denton, Executive Director of the Puerto Rico Tourism Company will open the conference.

Baltimore-based Andy Dumaine, president and creative director of shrinkingfootprint, who wants to see practical communication strategies designed to reduce tourism's footprint, is insisting that five decades of relentless marketing campaigns (for Puerto Rico) have created expectations and invited behaviors that erode the Caribbean’s most fragile cultural and natural assets.

"Tourism departments and marketing firms are training generations of prospective visitors to indulge themselves in the Caribbean as if there were no tomorrow. The dream needs to be rewritten," he pleads.

Counterpart International, which was founded in 1965, is a nonprofit organization dedicated to building a just world through service and partnership.and that aims at "Giving people a voice in their own future through smart partnerships offering options and access to tools for sustained social, economic and environmental development."

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