Heineken Beat Beach - A Greenworld Event

Beat BeachTonight, Heineken and Mendez & Co, inc. (distributors of Heineken in Puerto Rico) kick-off their sensationally creative Heineken Green World series of events. The events will take place once a month, starting in June, and culminate in the annual Heineken Monster's Ball in October.

All of the events are introduced by the following sentiment: What is the desire that entertainment fulfills?

  • We want to be touched emotionally, be viscerally moved, perhaps have our minds challenged, or at best blown.
  • We want to travel to a different place when we enter the world of a storyteller.
  • Some call it escape, others call it experience.
The first of these events, the Heineken Beat Beach is described as:
"As the sun goes down, the night heats up with the alluring sounds of the Heineken Beat Beach. The perfect blend of atmospheres, scenery, and good vibes takes over one of the most beautiful beaches in Puerto Rico."
DJ Junkie XL will be providing the entertainment for the event. Junkie XL, aka Tom Holkenborg is already a star in his own right in Holland. His performances are described like:
"Tom Holkenborg is alone on stage, jumping and humping his desk, unrolling a vast set of densely packed progressive trance, and the Dutch kids absolutely adore him. Tom's energy is focused energy - he knows the game on stage, he's played between The Primals and The Prodigy - and is genuinely transported when he's up there,controlling the crowd. Like listening to the Chemicals live, you have to surrender yourself to the sound to fully appreciate what's going on."
For a taste of Junkie XL:

Other events planned are Wonder Valley, Skyline, Fantasy Island, Starship, and conclude with the Monster's Ball.