Daddy Yankee Sets Release of "The Cartel: The Big Boss" for June 5

The Big BossInterscope Records, label for Reggaeton Superstar Daddy Yankee, has announced that the artist's first studio album in three years, "The Cartel: The Big Boss", will be available on June 5.

The new album will feature such diverse guest artists as Fergie, Jim Jones, Nicole Scherzinger from The Pussycat Dolls, Akon, and from Black Eyed Peas. Both Akon and will also produce the album, as will Mr. ColliPark (aka DJ Smurf) and Scott Storch . Storch will produce the first single from the album, "Impacto", along with Reggaeton producers Eli "El Musicologo", Tiny Tunes, Diesel and Menace.

"Reggaeton needs a change and I'm changing too," says Daddy Yankee. "You can't rest on the past. This album is very different. My roots are still there but now there's more, a side of me people haven't seen, including hip-hop. And I know the power music has too. I'm a leader in Latin culture. The album talks about the role we're playing in society. For people that don't know what's happening, we need to let them know what's going on."

Daddy Yankee's influence within the genre is matched by his entrepreneurial vision. Besides being founder and CEO of his own record label and management company, he is one of Pepsi's Hispanic spokespersons and for sportswear powerhouse Reebok has created "Daddy Yankee by Rbk," a footwear, clothing and accessory line.

Talento de Barrio, his first film, as actor and executive producer, is slated for release later this year. The reggaeton star recently celebrated his first anniversary as the host of the Daddy Yankee On Fuego Radio Show, a nationally syndicated radio show on ABC Radio Networks which airs on 29 affiliates.

But, while his own career has blown sky high, Daddy Yankee has not forgotten where he has come from either. He has partnered with the Puerto Rico Department of Education to lead a school cleaning and beautification program and he also continues to be a spokesperson for the American Red Cross in the U.S. Hispanic community. In addition he is a member of the Red Cross Celebrity Cabinet that reaches out to a new generation of volunteers and encourages people of all races, ages and ethnicities to support the Red Cross in their community. In 2007, Daddy Yankee will launch his own charitable organization, Fundacion Corazon Guerrero.